![Screen Shot 2023-04-11 at 9.19.03 AM.png](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681219166745-CLAT0N98CBB2S5AF74RS/Screen+Shot+2023-04-11+at+9.19.03+AM.png)
REI Co-op
![Filter | Dentsu Client: REI](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1678731539173-2EK8CHLT0YS7EFC4JI1W/Hero.jpg)
Filter | Dentsu Client: REI
I worked as a contractor for REI to facilitate the creation of the Local Events division. Asset creation entailed everything from micro sites to paid media and onsite signage. Working alongside REI regional managers I was able to collaborate and create digital marketing across store and website campaigns. I worked cross functionally on email and social campaigns as well with a team of designers and copywriters.
![Outdoor Afro Media • Digital Experience • 2022](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681246728549-JIMRYHBSYAK8JSWMYWD2/Outdoor+afro.jpg)
Outdoor Afro Media • Digital Experience • 2022
![](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681246494377-UDLNTITGLJ9FD3SODP46/image-asset.jpeg)
![Boston Pedals Together • Micro-site • 2022](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681252201749-U1PG9BKHBVMCG9UZEBHO/Main+Event+Splash+V1.jpg)
Boston Pedals Together • Micro-site • 2022
![Boston Pedals Signage 2022](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681253546697-Z1WX5KZLLF5HQHL5ATX9/Boston+Pedals+Together+%E2%80%93+In+Store+22x28.jpg)
Boston Pedals Signage 2022
![Bikes Not Bombs – In Store 22x28.jpg](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681250106262-7BQGO5VPI8M6Z5YOFX7Z/Bikes+Not+Bombs+%E2%80%93+In+Store+22x28.jpg)
![Sweepstakes QR Code Signage for Event Day](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681252845115-NERS657PYGHYBAM1FKVH/cherryblossom-Poster_Frame_Mockup_2.png)
Sweepstakes QR Code Signage for Event Day
![For All Your Finish Lines • Micro-Site • Sweepstakes](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1669142715170-59TQCGI5XVQ0JFZ06HMX/Main+Sweeps+Gift+Card.png)
For All Your Finish Lines • Micro-Site • Sweepstakes
![REI + The Nudge Sweepstakes Partnership](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681253196991-2Q13CLXWINBMBRSBH4A6/Frame+1.jpg)
REI + The Nudge Sweepstakes Partnership
![](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681250911174-B1MY0Z4WFDGUQPPDHVYG/image-asset.png)
![REI Instagram Campaign Design Deck • Process • Built in Figma](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1669145672434-JN5RODQLCVQ0142PLQ4A/6.jpg)
REI Instagram Campaign Design Deck • Process • Built in Figma
![8.jpg](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1669145698871-HIWP986V377TS7APWCYC/8.jpg)
![nemo-email.gif](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681248963226-J6C0I6XL1Y0SYNIQ0A65/nemo-email.gif)
![sale-email.gif](https://images.squarespace-cdn.com/content/v1/5981fd2a86e6c0e612518116/1681338180100-KI75UOSWQCKDWDL56NJ3/sale-email.gif)